{"id":1576,"date":"2021-02-06T15:14:00","date_gmt":"2021-02-06T12:14:00","guid":{"rendered":"https:\/\/smartanalytics.io\/ru\/blog\/?p=1576"},"modified":"2023-04-13T16:06:28","modified_gmt":"2023-04-13T13:06:28","slug":"arpc-average-revenue-per-customer","status":"publish","type":"post","link":"https:\/\/smartanalytics.io\/ru\/blog\/arpc-average-revenue-per-customer\/","title":{"rendered":"ARPC \u2014 Average Revenue Per Customer"},"content":{"rendered":"\n<p class=\"post-title\">Average Revenue Per Customer<\/p>\n\n\n\n<p>ARPC (Average Revenue Per Customer) &#8212; r\u0430\u043a\u0443\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u043b\u0430\u0442\u044f\u0449\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c (\u043a\u043b\u0438\u0435\u043d\u0442, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c) \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430<\/h2>\n\n\n\n<p>ARPC = \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \/ \u043a\u043e\u043b-\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043d\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 (revenue), \u0430 \u043c\u0430\u0440\u0436\u0443 (contribution margin), \u0442\u043e \u0442\u0430\u043a\u043e\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 AMPPU (Average Margin Per Paying User). \u0422\u0430\u043a\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d\u043d\u0430\u044f \u043a\u043e\u0433\u043e\u0440\u0442\u043d\u043e \u0437\u0430 \u0432\u0435\u0441\u044c \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0432\u043d\u0430 CLV.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n\n\n\n<p>\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, ARPC \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u043f\u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0430\u043c \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043a\u0443\u043c\u0443\u043b\u044f\u0442\u0438\u0432\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u0434\u0435\u043d\u044c (ARPC-N).<\/p>\n\n\n\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, ARPC-14 \u0431\u0443\u0434\u0435\u0442 \u043e\u0437\u043d\u0430\u0447\u0430\u0442\u044c, \u0447\u0442\u043e \u0432\u0437\u044f\u0442\u0430 \u043a\u043e\u0433\u043e\u0440\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 0-\u043e\u0433\u043e \u0434\u043d\u044f, \u0438 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u044d\u0442\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 14 \u0434\u043d\u0435\u0439 \u0438\u0445 \u0436\u0438\u0437\u043d\u0438 \u0432 \u043f\u0440\u043e\u0435\u043a\u0442\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Average Revenue Per Customer ARPC (Average Revenue Per Customer) &#8212; r\u0430\u043a\u0443\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u043b\u0430\u0442\u044f\u0449\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c (\u043a\u043b\u0438\u0435\u043d\u0442, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c) \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ARPC = \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \/ \u043a\u043e\u043b-\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0415\u0441\u043b\u0438 \u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043d\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 (revenue), \u0430 \u043c\u0430\u0440\u0436\u0443 (contribution margin), \u0442\u043e \u0442\u0430\u043a\u043e\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 AMPPU (Average Margin Per Paying User). \u0422\u0430\u043a\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1576"}],"collection":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":5,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"predecessor-version":[{"id":2030,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1576\/revisions\/2030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media\/1919"}],"wp:attachment":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}