{"id":1571,"date":"2022-02-09T15:05:00","date_gmt":"2022-02-09T12:05:00","guid":{"rendered":"https:\/\/smartanalytics.io\/ru\/blog\/?p=1571"},"modified":"2023-04-13T16:00:30","modified_gmt":"2023-04-13T13:00:30","slug":"arpu-average-revenue-per-user","status":"publish","type":"post","link":"https:\/\/smartanalytics.io\/ru\/blog\/arpu-average-revenue-per-user\/","title":{"rendered":"ARPU \u2014 Average Revenue Per User"},"content":{"rendered":"\n<p class=\"post-title\">Average Revenue Per User<\/p>\n\n\n\n<p>ARPU (Average Revenue Per User) &#8212; \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0443\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430<\/h2>\n\n\n\n<p>ARPU = \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \/ \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438<\/p>\n\n\n\n<p>\u0412 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u043e\u0433 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u2014 AMPU (Average Margin Per User), \u0433\u0434\u0435 \u0432\u043c\u0435\u0441\u0442\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0432 \u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043c\u0430\u0440\u0436\u0430 (contribution margin).<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n\n\n\n<p>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u0432\u0441\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c (\u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e \u043f\u043b\u0430\u0442\u044f\u0449\u0438\u043c). ARPU (\u0438\u043b\u0438 AMPU) \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u044f LTV (\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0441\u043c. \u0441\u043e\u043e\u0442\u0432. \u043c\u0435\u0442\u0440\u0438\u043a\u0443).<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Average Revenue Per User ARPU (Average Revenue Per User) &#8212; \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0443\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ARPU = \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \/ \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0412 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u043e\u0433 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u2014 AMPU (Average Margin Per User), \u0433\u0434\u0435 \u0432\u043c\u0435\u0441\u0442\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0432 \u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043c\u0430\u0440\u0436\u0430 (contribution margin). \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1571"}],"collection":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":5,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1571\/revisions"}],"predecessor-version":[{"id":1998,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1571\/revisions\/1998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/categories?post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/tags?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}