{"id":1561,"date":"2022-02-17T13:58:00","date_gmt":"2022-02-17T10:58:00","guid":{"rendered":"https:\/\/smartanalytics.io\/ru\/blog\/?p=1561"},"modified":"2023-10-19T09:03:56","modified_gmt":"2023-10-19T06:03:56","slug":"roas-return-of-advertising-spend","status":"publish","type":"post","link":"https:\/\/smartanalytics.io\/ru\/blog\/roas-return-of-advertising-spend\/","title":{"rendered":"ROAS \u2014 Return Of Advertising Spend"},"content":{"rendered":"\n<p class=\"post-title\">Return Of Advertising Spend<\/p>\n\n\n\n<p>ROAS (Return Of Advertising Spend) &#8212; \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0442.\u0435. \u043a\u0430\u043a\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u0438\u043d\u0435\u0441 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0443\u0431\u043b\u044c, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430<\/h2>\n\n\n\n<p>ROAS = (R &#8212; C) \/ AS x 100%<\/p>\n\n\n\n<p>\u0413\u0434\u0435: <\/p>\n\n\n\n<p>R \u2014 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436;<\/p>\n\n\n\n<p>C \u2014 \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c (\u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u0430\u0441\u0441\u043e\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u043e \u0441\u0434\u0435\u043b\u043a\u043e\u0439);<\/p>\n\n\n\n<p>AS \u2014 \u0440\u0430\u0441\u0445\u043e\u0434.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432 &#171;\u0440\u0430\u0441\u0445\u043e\u0434&#187; \u043f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u043f\u0440\u043e\u0447\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c, \u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 ROMI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">\u0421\u0438\u043d\u043e\u043d\u0438\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u044f\u0434<\/h2>\n\n\n\n<p>\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439) \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n\n\n\n<p>\u041e\u0434\u043d\u0430 \u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0432 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435.<\/p>\n\n\n\n<p>\u041f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b (\u0438 \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f) \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. ROAS\/ROMI \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0430\u043c \u0442\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e \u0441\u043c\u044b\u0441\u043b\u0443 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0431\u0443\u0434\u0435\u0442 \u0431\u043b\u0438\u0437\u043e\u043a \u043a \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e LTV\/CAC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return Of Advertising Spend ROAS (Return Of Advertising Spend) &#8212; \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0442.\u0435. \u043a\u0430\u043a\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u0438\u043d\u0435\u0441 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0443\u0431\u043b\u044c, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ROAS = (R &#8212; C) \/ AS x 100% \u0413\u0434\u0435: R \u2014 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436; C \u2014 \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c (\u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u0430\u0441\u0441\u043e\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u043e \u0441\u0434\u0435\u043b\u043a\u043e\u0439); AS \u2014 \u0440\u0430\u0441\u0445\u043e\u0434. \u0415\u0441\u043b\u0438 \u0432 &#171;\u0440\u0430\u0441\u0445\u043e\u0434&#187; \u043f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1561"}],"collection":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/comments?post=1561"}],"version-history":[{"count":7,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1561\/revisions"}],"predecessor-version":[{"id":4703,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1561\/revisions\/4703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media?parent=1561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/categories?post=1561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/tags?post=1561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}