{"id":1502,"date":"2021-02-26T17:32:00","date_gmt":"2021-02-26T14:32:00","guid":{"rendered":"https:\/\/smartanalytics.io\/ru\/blog\/?p=1502"},"modified":"2023-04-13T16:05:37","modified_gmt":"2023-04-13T13:05:37","slug":"cpa-cost-per-action","status":"publish","type":"post","link":"https:\/\/smartanalytics.io\/ru\/blog\/cpa-cost-per-action\/","title":{"rendered":"CPA \u2014 Cost Per Action"},"content":{"rendered":"\n<p class=\"post-title\">cost per action<\/p>\n\n\n\n<p>CPA (cost per action) &#8212; \u0446\u0435\u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0442.\u0435. \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0431\u044b\u043b\u043e \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u043e\u0441\u044c.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430<\/h2>\n\n\n\n<p>CPA = \u0440\u0430\u0441\u0445\u043e\u0434 \/ \u043a\u043e\u043b-\u0432\u043e \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 <\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043d\u0430 \u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u043c\u0430\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 (\u0444\u043e\u0440\u043c\u0430 \u0437\u0430\u044f\u0432\u043a\u0438, \u0437\u0430\u043a\u0430\u0437 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0437\u0432\u043e\u043d\u043a\u0430, \u043a\u043d\u043e\u043f\u043a\u0430 &#171;\u043e\u043f\u043b\u0430\u0442\u0430&#187;), \u0442\u043e \u0441\u043c\u044b\u0441\u043b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u0435\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e CPL (\u0441\u043c. \u043d\u0438\u0436\u0435). <\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043d\u0430 \u043c\u0438\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, CPA (\u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0430\u0439\u0441-\u043b\u0438\u0441\u0442\u0430, \u043a\u043b\u0438\u043a \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0435 &#171;\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b&#187;) \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 (\u0441\u0442\u0435\u043f\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0446\u0435\u043b\u0435\u0439). CPA \u043c\u043e\u0436\u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u043e\u0439, \u0430 \u043a\u043b\u0430\u0441\u0441\u043e\u043c \u043c\u0435\u0442\u0440\u0438\u043a, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0440\u0430\u0437\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438\/ \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>cost per action CPA (cost per action) &#8212; \u0446\u0435\u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0442.\u0435. \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0431\u044b\u043b\u043e \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u043e\u0441\u044c. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 CPA = \u0440\u0430\u0441\u0445\u043e\u0434 \/ \u043a\u043e\u043b-\u0432\u043e \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0415\u0441\u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043d\u0430 \u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u043c\u0430\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 (\u0444\u043e\u0440\u043c\u0430 \u0437\u0430\u044f\u0432\u043a\u0438, \u0437\u0430\u043a\u0430\u0437 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0437\u0432\u043e\u043d\u043a\u0430, \u043a\u043d\u043e\u043f\u043a\u0430 &#171;\u043e\u043f\u043b\u0430\u0442\u0430&#187;), \u0442\u043e \u0441\u043c\u044b\u0441\u043b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u0435\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1502"}],"collection":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":5,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1502\/revisions"}],"predecessor-version":[{"id":2025,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/1502\/revisions\/2025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/categories?post=1502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartanalytics.io\/ru\/blog\/wp-json\/wp\/v2\/tags?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}